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ITB Berlin
Convention
Convention and trade show in one
Good to know:
- The ITB Berlin Convention will take place as part of ITB Berlin from 3 - 5 March 2026 at the Berlin Exhibition Grounds.
- In 2024, the convention attracted 24,000 visitors, participating in 4 stages with a total of 17 themed tracks.
- The motto of the convention 2025 was: The Power of Transition lives here.
- Participation in the ITB Berlin Convention is included in the trade fair ticket. Tickets are available in the ITB Berlin Ticketshop (availeble in December 2025).
- All sessions of 2025 were streamed and can be viewed on our YouTube channel.
NEW: ITB Transition Lab
Shaping the Future of Tourism with the ITB Transition Lab
20 insights in just 90 minutes!
Learn how technological innovations and changing customer behavior are revolutionizing the tourism industry.
The ITB Transition Lab provides you with practical recommendations on digitalization, AI, sustainability, and beyond.
Dive into the key topics shaping the future of tourism: from the integration of AI into the customer journey to the creation of sustainable marketing strategies. The ITB Berlin Transition Lab offers exclusive side-events with 20 compact insights in just 90 minutes, helping you understand how these shifts affect your organization and the actions you can take to come out stronger.
Tickets will be available from December 2025.
ITB Berlin Convention overview
Top international speakers & unlimited expert knowledge
The ITB Berlin Convention serves as the epicenter for transformative knowledge and discussions in the global tourism industry.
Under the theme "The Power of Transition Lives Here.", over 400 international speakers will share their insights in thought-provoking sessions covering key topics such as sustainability and technology. Get a sneak peek at the program highlights for ITB Berlin Convention 2025 and feel the excitement building for the inspiring days ahead in March!
Discover more about the individual convention tracks by exploring this clear overview:
In the stage layout plan (PDF, 2794 kB), you will find a clear overview of the locations of the individual conference stages.
ITB Travel Hero - Videocast
ITB Berlin Convention 2025 in figures
The Board of Experts
Board of Experts as an experienced curatorial team
With a similar lineup, the "Board of Experts" of ITB Berlin, whose members are responsible for one or more of the planned thematic tracks, will once again be in action in 2024. The ITB Berlin has been able to enlist recognized specialists in their respective fields as curators.
Dr. Markus Heller
Managing Partner at Dr. Fried & Partner GmbH
Lea Jordan
Co-Founder at techtalk.travel
Charlotte Lamp Davies
Founder A Bright Approach
Prof. Dr Willy Legrand
Professor at IU International University of Applied Sciences
Prof. Dr. Harald Pechlaner
Prof. Dr. Harald Pechlaner, Professor of Tourism at the Catholic University of Eichstätt-Ingolstadt and Scientific Director of the Competence Center Green Transformation in Tourism
Prof. Dr. Heinz-Dieter Quack
Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes
Dirk Rogl
Founder Travel. Commerce
Dr. Karoline Wiegerink
Professor of City Hospitality, Hotelschool The Hague
Many more friends and partners are supporting the ITB Berlin Convention team with their expert knowledge to create the ITB Berlin Convention experience for you:
ITB Berlin Convention Partners
Ensuring a smooth implementation are our partners NEUSTA Grafenstein and Beeftea.
